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Product Management by Reality – Agile BI

Agile focuses on delivering value. Business Intelligence is also about providing means to deliver value. But how value is defined?  Value may be different for internal  organisational units within an organisation, different roles within the same organisational unit,  or even different times. So to...

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Big Data and BI

Posted by Anahita | Posted in Big Data, Business Intelligence | Posted on 05-10-2014

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The main and the most important characteristics of big data have been summarised i n the three Vs: Velocity, Volume and Variety. It is data in the volume that increases fast with variety of contexts, some of them not impossible to explore easily in the world of relational databases.

Business Intelligence is about providing data to business so that actionable insight can be achieved in timely manner. Considering the 3V nature of Big Data as explained above, it is crucial to ask the right questions, and find the correct way to collect, cleanse and make available for further discovery.

Apache Hadoop is an ecosystem in which distributed  commodity hardware combined with computational power of MapReduce and YARN, provide the essential ingredient for working with Big Data. MapReduce provides computational power for analysing unstructured data. It uses datasets with key-value pairs as both input and output.

Azure HDInsight is the service in the cloud that provides Hadoop framework, combining other Apache projects such as HDFS, MapReduce, Hive, Pig and Oozie.

The storage used by Azure HDInsight is Azure Blob storage.  The HDInsight clusters can be used when required and dropped after the computational tasks are completed. Blob storage can be used to keep the data after the HDInsight clusters are dropped. Blob storage has interface to HDFS file system. The Sqoop connectoors can be used ti import data from an Azure SQL database to HDFS or to export data from the HDFS to Azure SQL database.

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For Business Intelligence. Microsoft Power Query Excel provides ability to import data from Azure HDInsight or any HDFS into Excel. This will provide the enhancements for data discovery and blending by enabling access to a wider range of data sources.

Further to Excel Power Query, the Microsoft Hive  ODBC Driver can be used with other Microsoft  Business Intelligence products such as Excel, SSIS and SSRS to provide an integrated solution.

 

Apache Sqoop

Posted by Anahita | Posted in Business Intelligence | Posted on 24-11-2013

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Apache Sqoop transfers bulk data between Apache Hadoop and relational datastores. Sqoop is used for importing the data into HDFS, or related similar datastores such as HBase or Hive. It is also used for bulk export of data from HDFS or similar datastores such as Hive and HBase into relational databases such as HSQLDB.

Sqoop provides a more efficient way of data analysis.

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What is Machine Learning?

Posted by Anahita | Posted in Business Intelligence, Technology | Posted on 03-02-2013

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Computers and statisticians both can use data, but the way the process is done is completely different. Statistics is about the use of data to enable humans to conclude patterns and gain insight from the data. On the other hand statistical and mathematical models and methods can be applied to produce tools and methodologies for computers. These then are used by the machine to perform the required tasks.

When we teach the computers to give us insight about the data, we teach them to extract information from the data through algorithms in order to identify the patterns from a mass volume of noise. These algorithms, also known as Patten Recognition Algorithms, are also used to automate required tasks, enable us to train the machines to put data into certain contexts using a training set of data.

There are two main types of problems that are solved through the machine learning: classification and regression.

In future posts I will introduce you to some of the methods used in machine learning and their real life applications in Big Data.

Big Data Applications in Online Retail

Posted by Anahita | Posted in Business Analytics, Business Intelligence | Posted on 27-01-2013

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This is the first of a series of posts where I simply list some applications of big data analytics in various industries and related business opportunities.

In retail, especially the online retail market, the business growth and profitability has direct connection to customer.

Marketing campaigns are only successful if they can achieve what they intended: get customer attention, sell products and keep the business relationship active.

The data that a customer produces when visiting a retail website is kept in unstructured log files. Every single move, every single click, all basket items added and removed, all saved items, all page visits, all product views are recorded. When there is a marketing campaign, an interaction with the customer such as a video, picture or promotion creates further interaction to change the normal patterns of behaviour, prompting the web site visitor to respond to the campaign. How this change of behaviour is measured is not just about the success or failure of the campaign, but also about how the individual customers responded to it. This can give insight into the effectiveness of the campaign which could be used instructively for future marketing initiatives.

Another application of big data analytics is to adjust and align the marketing activities with the sales goals by targeting the right customers and channels in the right time to convey the right message.

Big Data Analytics provides a new way to look at data that’s huge in volume, not saved in a structured format and subject to unpredictable and constant change!

Big Data Infographic

Posted by Anahita | Posted in Business Analytics, Business Intelligence | Posted on 26-01-2013

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Taming Big Data | A Big Data Infographic
Via: Wikibon Big Data

Windows Azure 90-Day Free Trial

Posted by Anahita | Posted in Business Intelligence, Technology | Posted on 26-12-2012

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You can get a 90 day free trial of Windows Azure. That will give you 750 HRS of Cloud Services: 750 small compute hours, 35 GB Storage with 50M transactions, 1 DU SQL Database with 1 DU of Web Business Edition, and 20 GB Data Transfers, Outbound and unlimited inbound, 10 Web Sites and Mobile Services Stays free after the 90-day  trial.

Big Data Analytics Presentation

Posted by Anahita | Posted in Business Analysis, Business Intelligence | Posted on 09-12-2012

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A weekend effort to put together simple summary of Big Data, concentrating on the application in Customer driven industries such as retail.

Click on the link to download this presentation.

Big Data PowerPoint Presentation

 

Big Data Explained!

Posted by Anahita | Posted in Business Intelligence, Technology | Posted on 09-12-2012

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Big Data

Posted by Anahita | Posted in Business Intelligence | Posted on 18-11-2012

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Big Data

Strategy Driven BI

Posted by Anahita | Posted in Business Intelligence | Posted on 17-05-2012

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Often when companies look into finding their next BI initiative, the first step they take is to find the technical tools that help them achieve the business requirements, but along the way the choice of the technical tools and the related technologies takes over the actual goals of the business intelligence initiatives.

Once the technology is delivered, then users start to think of how to achieve their business requirements using available and provided tools.

For a business intelligence initiative to be successful, and to eventually meet the business requirements and deliver tools that help achieving the desired outcomes via implementation of the correct KPIs, strategy plays a vital rule.

Strategy driven BI programmes, concentrate on the business vision and goals. These goals could be decomposed into desirable outcomes expected from the programme. The trick is to start from the end and think about the success. “What success looks like?” is the question that has to be answered at early stages of any business intelligence programme.

Listing the success factors, will lead  the way for clear BI initiatives that could feed  into all the requirements, including the technology, business process modelling and human resource requirements such as training and new staff.

ITIL, the IT Infrastructure Library, indicates the four Ps of service management as People, Processes, Products and Partners. I find this appealing to business intelligence projects as they should really be business driven and have to consiter all the Ps as opposed to just the Products, which include all the tools and  related technologies.

Although it is critical to use the correct tools and technologies when delivering the BI, but these should not be the goals of the  BI projects, but rather part of a working cog that will aim to deliver outcomes driven by the business strategy.