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Strategy Driven BI

Often when companies look into finding their next BI initiative, the first step they take is to find the technical tools that help them achieve the business requirements, but along the way the choice of the technical tools and the related technologies takes over the actual goals of the business intelligence...

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Social CRM KPIs – Share of Voice

Posted by Anahita | Posted in Social CRM | Posted on 27-12-2012

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Knowing what is being said about a brand through the social media is essential for organisations’ strategic decision makings as part of the marketing and sales strategies. It will give organisations the ability to monitor the brand, become aware of the customer service issues, and generate new sales leads though applying the suitable marketing campaigns by identifying and targeting the customers correctly as well as helping to enhance the customer experience.

One of the Key Performance Indicator’s (KPIs) is “Share of Voice” or SoV for short. This is to look at the brand’s mention with respect to the competitors’ mentions in Social Media, such as Facebook, Twitter, message boards, blogs, and review sites. The formula is the “Total Number of Brand’s mention / Total Number of all competitors’ mentions”

Windows Azure 90-Day Free Trial

Posted by Anahita | Posted in Business Intelligence, Technology | Posted on 26-12-2012

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You can get a 90 day free trial of Windows Azure. That will give you 750 HRS of Cloud Services: 750 small compute hours, 35 GB Storage with 50M transactions, 1 DU SQL Database with 1 DU of Web Business Edition, and 20 GB Data Transfers, Outbound and unlimited inbound, 10 Web Sites and Mobile Services Stays free after the 90-day  trial.

Big Data Analytics Presentation

Posted by Anahita | Posted in Business Analysis, Business Intelligence | Posted on 09-12-2012

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A weekend effort to put together simple summary of Big Data, concentrating on the application in Customer driven industries such as retail.

Click on the link to download this presentation.

Big Data PowerPoint Presentation

 

Hadoop Explained!

Posted by Anahita | Posted in Business Analytics, Technology | Posted on 09-12-2012

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Big Data Explained!

Posted by Anahita | Posted in Business Intelligence, Technology | Posted on 09-12-2012

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